Lush Naked Campaign

Following the success of the Lush Naked exhibition, the project evolved into a powerful brand campaign highlighting the impact of ocean plastics on marine wildlife. Collaborating with acclaimed illustrator and animator Yukai Du, we developed a cohesive visual direction that brought this critical issue to life.Yukai Du's intricate illustrations formed the backbone of the campaign’s graphic packages, seamlessly adapted for both retail environments and digital platforms. This creative approach ensured the messaging was engaging and visually impactful, resonating with audiences across multiple touchpoints. The campaign effectively merged art and activism, driving awareness and inspiring action around ocean sustainability.